CRM De-duplication Lead Scoring Training Marketing Automation 
SmartBug Media
APRIL 17, 2020
For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Connect.
Televerde
SEPTEMBER 11, 2019
So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy.
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SmartBug Media
MAY 11, 2020
Migrating from another marketing automation tool into Marketo is no different. Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. CRM administrator: Plan the order of your sync; lead any special integration needs.
Televerde
FEBRUARY 20, 2020
Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Get in touch here: info@televerde.com.
Pam Didner
SEPTEMBER 16, 2020
Sometimes, there is low-hanging fruit, such as revising select marketing content for sales’ needs or sharing a messaging framework or even helping with onboarding training. Obviously, you have your marketing plan and initiatives for the year, as does the sales team. Identify the areas where marketing can add value.
ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. These technologies included a marketing automation platform and a CRM system. The issue of failing to get the maximum value from a technology investment is nothing new.
Martech
MAY 22, 2024
In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. Clean: Duplicates and irrelevant information should be identified and removed.
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