Seismic

DECEMBER 20, 2021

Throughout the year, we’ve shared stories about new products, company news, industry thought leadership and more. You’ve heard from Seismic leadership, enablement practitioners, and guest authors as they shared their vision for the future of enablement. . Citrix boosts sales efficiency with personalized content in Salesforce.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Mereo

DECEMBER 21, 2023

While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. So when the Terminus leadership team sat down to dream up the next iteration of ABM, that’s where we started. . How are these higher-funnel activities actually driving business?

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Metadata

JANUARY 8, 2024

Uncertain times are a perfect opportunity to experiment with your paid strategy because you’ll find cost efficiencies and pinpoint where you’re wasting spend.) In fact, these metrics will make your strategy more focused and efficient than ever. Luckily, the KPIs Liam presents won’t throw your strategy into unnecessary chaos.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52