NuSpark Consulting

DECEMBER 29, 2013

Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. Many networks, like Google and AdRoll, show View-Through conversions in their reporting.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Cost models- CPM, CPA, CPL. Ad units and rich media. Many I have used myself for clients.

Display 100

Display Advertisements Advertising Lead Ranking 100

Martech Advisor

FEBRUARY 20, 2020

By definition, DMPs are meant to collect, organize and activate audience data across multiple channels. Publishers: Publishers are the parties who own the digital channels and properties. It could be the brand owner of a website or publication, a retailer such as Target or Amazon, it could be a social media platform.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87