ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Terminus

MAY 23, 2019

And too often B2B marketers end up in this scenario: You’ve measured everything. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. Your expertise, your ability to deliver, and your ethics. Shame on us, we’re marketers and we should know how to tell a better story.). It’s our fault.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Contently

MAY 16, 2017

We can make decisions like that, which I think are ethical and they’re right on behalf of our customers. How do you think about content in your larger marketing mix? When I think about our ability as an organization to get our message in front of more people, a proxy for that is the CPM that we pay for media.

CMO 96

CMO Paid Search Agency Marketing Budget Work Management 96