Turn Your Data Points Into A Data Picture With Account Scorecard
Terminus
MAY 23, 2019
But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. And too often B2B marketers end up in this scenario: You’ve measured everything. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. Your UTM hygiene is pristine.
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