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Five tips for your holiday advertising campaigns

Choozle

According to Emarketer , “Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approach—or even surpass—$10 billion. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. . Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 digital advertising budget this year. billion of approximately $58.6

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Marketing Charts ).