The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Estimate the CPM of your intended program. As for the 2018/2019 season, the average CPM for national broadcast networks is $31.97. The segment is watched by 45,000 people on average, and the CPM is $18.00. We’ll dive into this next.
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