CPL and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here. CPC: Cost-per-Click (See PPC).

Paid Content

Paid Content Work Management Sales Management CMS Development

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). In other words, it can be referenced long after it was originally published, and even then, it's still valuable to the reader. A long-tail keyword is a very targeted search phrase that contains three or more words. 95) Word-of-Mouth (WOM). Learn more here.). 25) Crowdsourced Content.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

Webinars

Stay Connected