How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
SEPTEMBER 22, 2021
Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. It was messy, and it broke all the time, and I had to spend a lot of time fixing it, but it got me the ROI data I was looking for (namely, SQOs and cost per SQO).
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