How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. Typical metrics to look at here are blended cpSQO and SQO created. That said, there are only so many deals in the pipeline, prospects to re-engage, and in-market prospects.
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