Remove CPL Remove CPM Remove SEO Remove SQO
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Making Sense of Marketing Acronyms: Part 1

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CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results. ROAS (Return on Advertising Spend) Your ROAS can be described like this.