Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

AUGUST 23, 2022

Build your own Facebook advertising benchmarks. I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. We know, we know: B2B advertising on Facebook?

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118