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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. In this case, this is PPC from Google, the internet service provider. You can go to LinkedIn. We also get the CPC or cost-per-click from an AdWords.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website. CPL: Cost-per-Lead.