Online Marketing Institute

JANUARY 4, 2011

Marketing to Latinos Instant Insights Conference Call Media Media Planning Media Buying Behavioral Marketing Marketing Automation Networks & Exchanges Ad Ops Mobile App Economy Mobile Marketing Search SEM SEO Paid Search SMB Search Marketing 101 Social Social Media Community Management Social Commerce More Categories Conferences & Expos Online (..)

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Outbrain

JUNE 21, 2021

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”. What Is Performance Marketing? Here are some of the key metrics and KPIs commonly used in performance marketing: CPM.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Digital B2B Marketing

JUNE 7, 2012

A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. CPC : Cost per Click. PPC : Pay Per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

WebMarketCentral

OCTOBER 8, 2008

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. It also shows why I don't try to make a living as a graphic artist.)

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20