Single Grain

JANUARY 31, 2020

Add or customize your page’s Open graph tags so you get better control over how the content gets displayed on your targeted platforms. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Brandpoint

JUNE 24, 2021

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. H1, H2, H3: Header Tags. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

QuanticMind

APRIL 3, 2019

You can also use labels to tag your keywords as brand name vs generic, or other attributes, then run similar performance reports. Creating your keyword lists and ad groups are not simply tasks for initial campaign setup. Say you labeled two different holiday campaigns “Holiday 2017” and “Holiday 2018.” Create automated rules.

Optimization 40

Optimization Tips Terms and Conditions Mobile Advertising 40