QuanticMind

APRIL 24, 2018

In response to heightened needs for security and privacy, ad platforms are revamping their core technologies. Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. Download this eBook to start improving CTR and other KPIs today.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Outbrain

JUNE 21, 2021

CPA stands for Cost Per Action, and it measures campaign performance according to a specific desired action you want the target audience to take, such as downloading an ebook, signing up or subscribing, purchasing an item, or some other action. SEM is the placement of paid ads on search engine results pages (SERPs).

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66