Online Marketing Institute

JANUARY 4, 2011

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convert

NOVEMBER 8, 2022

You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. When optimizing for Cost Per Acquisition (CPA), data is king. CPL or CPC depending on your business model is optimized using A/B testing on Ad Copy, or Audiences.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Albacross

JULY 31, 2018

Some of these people simply don’t want to spend money on ads… and others are of the opinion that an organic ranking is somehow preferable to a paid one. After all, Google has dominated the search engine market. More specifically, Bing now commands 34% of the desktop search engine market share worldwide.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Directive Agency

MAY 9, 2017

If you do not understand the volume of certain searches (aka demand) as well as the competitiveness of a market or its opportunity, you are left in the dark as to knowing which opportunity is best to pursue. In my opinion, an SEO is far more valuable than “ranking” your website. Check all keywords CPC.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85