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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

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Grow Your Wiki

Buzz Marketing for Technology

change management. Course Using Wiki. knowledge management. managing wiki growth. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). citizen journalism. Clay Shirky.

Wiki 100
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. ’&# And obviously, this study covered only users of Microsoft messenging system. Follow ZDNet on Twitter. Blue Nile SVP, marketing & technology: Darrell Cavens.

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2015 is the Year of Message Boards and Forums

Biznology

Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Even reddit and Wikipedia can be hostile. Who trusts Facebook?