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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I applied, I got the job, it was awesome, and three months later they promoted me to lead SEO of the company. Been working with a developer for the past year and a half, we’ve come up with some creative solutions, we’re not close to launching anything yet, but Zyppy is actually, was created for that reason.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I applied, I got the job, it was awesome, and three months later they promoted me to lead SEO of the company. Been working with a developer for the past year and a half, we’ve come up with some creative solutions, we’re not close to launching anything yet, but Zyppy is actually, was created for that reason.

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Usually whenever we try to tackle a topic that we want to rank for, it is SEO related because obviously we want to squeeze mentions of our tools there and promote ourselves and our content. And make sure that the topics that you will find in the course of keyword research are something where you can plug the mentions of your business.

SEO 40
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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

The realization was made that prospects who are ready to buy typically use solution-based terms – either general or exact product names – in their searches. Of course this follows effective keywording and SEO. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle.