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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . .

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The Customer Journey Starts Here

GreenRope

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Free courses. What do you do first when researching a product, service or company?

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The Customer Journey Starts Here

GreenRope

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Free courses. What do you do first when researching a product, service or company?

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The Customer Journey Starts Here

GreenRope

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Free courses. What do you do first when researching a product, service or company?

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The Customer Journey Starts Here

GreenRope

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Free courses. What do you do first when researching a product, service or company?