What does ‘better data quality’ mean for marketers? And how do we get there?
Martech
MAY 22, 2024
Clean: Duplicates and irrelevant information should be identified and removed. Inconsistent formatting, missing information and mismatched fields are par for the course at this stage. Enrichment: Utilizes third-party data providers to fill in the missing details and gain deeper customer insights. Sounds great, right?
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