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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

But, of course, just because something is a “best practice” doesn’t mean it’s easy (or possible) to achieve in a real-world setting. If you’ve begun to publish valuable content and look to put a more formal measurement plan in place, the first steps are to identify, qualify, and categorize your existing assets. Click to enlarge.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.