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Why Is Search…So…Darn…Hard!

Marketing Insider Group

This would not be effective or cost efficient. The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Paid search programs generally start out inefficiently because there is no way to predict market outcomes to the many variables.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization. What Are the Different Types of Sales Leads in B2B?

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. An omnichannel approach boosts brand consistency and reach. #5

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

The set up takes some time, but the end result is a powerful monitoring tool without the cost of a paid social media monitoring application. Is Your Online Marketing Strategy All Tweet and No Meat? Video search 101: Marketing and optimization by iMedia Connection. by HubSpot.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. .

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).