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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

or "Click now for free samples!" The two options you have for any pay-per-click advertising are 1) cost per click (CPC) , or 2) pay per 1,000 impressions (CPM). If you pay per click, you will be charged each time someone clicks on your ad. If so, CPM may be the way to go.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Need a CRM to capture, track, and nurture your leads … for free?

Linkedin 101