Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. It's an outbound strategy that is only effective if you have a well thought-out strategy. Media Buying vs. Media Planning.
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