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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Now we are looking at ways of collecting and harnessing them.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

“The average user is connected to 60 pages, groups and events. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog. How do you do it? 10 Tips for Advertising on Facebook by PPC Hero. Share this on Bebo.

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