Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
If you’re tracking metrics closer to pipeline and revenue, that’s great. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Facebook: $102.02 and $4,950.64, respectively. It’s too risky.
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