ABM Measurement: The 9 Most Important Metrics to Track
Metadata
DECEMBER 8, 2021
You can use demand gen to: Target companies and prospects that still meet your Ideal Customer Profile Focus on educating the market on big macro changes Make sure you’re not leaving good revenue on the table. Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC).
Let's personalize your content