B2B Marketing Exchange

NOVEMBER 15, 2023

Sales Enablement Content Marketron Marketron’s website, Aspire, provides content aimed at inspiring and empowering broadcast and media sellers, covering topics like sales ideas, ad categories, creative strategies and industry trends.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. The following are the top items from featured sources based on social signals. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 16, 2013

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Microsites. Cost-per-lead? Lack of integration across marketing (58%). Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 57) Microsite. Here's a list of 11 of the best microsite examples out there.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28