Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?
Envy
AUGUST 22, 2019
When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit Lavi’s words, CEO of Marketing Envy, “every Marketing Qualified Lead (MQL) secured is a gem.”. But when you master the medium, you can generate high-quality leads while keeping CPC low. But it shouldn't be.
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