Choozle

NOVEMBER 12, 2018

The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences. Fifty-eight percent YoY increase in marketing qualified leads. 120 average cost-per-lead acquisition.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

NetLine

DECEMBER 23, 2020

Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more. premium per enriched lead. Enabling Lead Enrichment to any campaign will give your Sales team a leg up on their competition, allowing them to find more information about your prospects.

SIC 52

SIC Forecasting CPL Cost per Lead 52

ViewPoint

DECEMBER 16, 2010

Sales and marketing must agree on the criteria for a lead to be qualified for hand-off. Consider SiriusDecisions’ lead categories of MQLs, SALs and SQLs. Append data points like SIC code, revenue and employee size to contact records. Use outbound for long sales cycles and high-investment solutions.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Practices SIC 120