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ABM Measurement: The 9 Most Important Metrics to Track

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Leading indicators. First up: how your audience is (or isn’t) engaging with your ads, whether it’s a conversation ad on LinkedIn or a PPC ad on Google. Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Ad engagement.

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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. Note: CPC – Cost Per Click CPM – Cost Per Thousand Impressions CPV – Cost Per View CPS – Cost Per Send.