Cost per Lead Cost Per Thousand CPC Intent Leads 
Metadata
DECEMBER 8, 2021
Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). The point here is to avoid obsessing over attribution and instead look at which channels drive more Leads and MQLs. What are the cost-per-Lead and cost-per-MQL?
LeadSquared
JUNE 22, 2021
I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. Note: CPC – Cost Per Click CPM – Cost Per Thousand Impressions CPV – Cost Per View CPS – Cost Per Send.
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