QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. This platform is designed to help app developers (including businesses that have apps) maximize installs and in-app conversions.

PPC 40

PPC Ads Google Automation 40

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Are you analyzing the right data?

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Martech Advisor

OCTOBER 17, 2019

On the other hand, native ads are ads that appear as part of the design and flow of the webpage they are displayed on. Some of the options you could consider are: Cost per thousand impressions (CPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV).

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41