Cost per Acquisition Cost Per Click Design Doubleclick 
QuanticMind
OCTOBER 2, 2018
Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. This platform is designed to help app developers (including businesses that have apps) maximize installs and in-app conversions.
Martech Advisor
OCTOBER 17, 2019
On the other hand, native ads are ads that appear as part of the design and flow of the webpage they are displayed on. Some of the options you could consider are: Cost per thousand impressions (CPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Viewable CPM (vCPM).
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