Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost? This is called CPM — cost per mille (mille is French for thousand).

Advertising Agencies 116

Advertising Agencies Paid Content Cost Per Thousand Advertisements 116

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Act-On

FEBRUARY 26, 2024

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. The CTR or Click-through Rate measures how often people who are served an ad actually click on it.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215