Cost Per Click CPC Guerilla Marketing Viral Marketing 
Outgrow
FEBRUARY 25, 2021
Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. Guerilla Marketing. Source: Unbounce. A/B Testing. Engagement?
Online Marketing Institute
NOVEMBER 8, 2010
Application: Same limitations as Yahoo’s PPC ROI calculator, but this calculator is a little more detailed, showing a matrix of results for different CPC (Cost-per-click) rates. Format: Web application. 280 Group’s Adwords ROI Calculator. Format: Downloadable Excel Spreadsheet. Application: Direct Marketing campaigns.
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