Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. All roads lead back to user intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

The Lead Agency

DECEMBER 6, 2021

This significant shift to digital adoption presents a number of opportunities for B2B businesses, namely lowering cost per acquisition, extending reach, and improving sales effectiveness. Businesses will have to move fast to adapt to this new digital norm to ensure they are not left behind.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

DAGMAR Marketing

DECEMBER 31, 2018

If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. Without conversion data, it’s impossible to determine accurate cost-per-lead or cost-per-acquisition.

PPC 40

PPC Cost per Lead Lead Scoring Lead Ranking 40

Anteriad

APRIL 25, 2023

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84