article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

If you have an engagement goal as part of your campaign, you need an engagement metric (like cost per engagement) for that. And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . Visibility and ranking, SERP rankings - Ahrefs.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. New opportunity identification in SERPs. Type 3: Lead Gen Content. Content as a lead generation asset is an essential part of your sales funnel for B2B.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.

article thumbnail

Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Once people click on your CTA, they’ll see a form that is pre-filled with their Facebook contact information (instead of redirecting them to your landing page), that is ready to submit: Similarly, you can use Instagram and LinkedIn lead gen forms to acquire leads rather easily: Dive Deeper: How to Increase Mobile Conversions With Facebook Lead Ads.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.

article thumbnail

Best Advertising Agency: Top 10 Choices for 2022

Single Grain

With a well-designed lead-gen strategy, businesses can acquire high-quality leads who are more likely to convert into customers. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight. They apply the right tactics to drive down your CPA and maximize conversions. 5) Retargeting.