Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Source: Forrester , 2021). It can drastically increase your CTR and reduce your CPA.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Terminus

MAY 8, 2020

With ABM, your team can better identify ideal future customers that are looking for your solution by using behavioral data. Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Are there program management features or services to monitor, analyze and optimize your campaigns?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. Single Grain specializes in: Intelligent bidding solutions to maximize the programmatic campaign ROI. Display and Search Ads to ensure scaled conversions with cost-effective CPCs.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52