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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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The Big List of Content Marketing Acronyms

Brandpoint

Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads.