Convert

AUGUST 20, 2020

Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Cross-selling and upselling increase the dollars spent by each customer and decrease your cost per acquisition. Website personalization is now standard practice.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Martech

MAY 30, 2023

To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits.

Cost per Acquisition 119

Cost per Acquisition Personalization ROAS Paid Search Agency 119

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145