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[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline.

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

These efforts will be rewarded with lower click costs, higher quality scores and better results. Your options to manage the relevance of your campaign include but are not limited to: Campaign structure Keyword choices & match types Negative keywords & lists Ad group segmentation Ad copy development Ad Type Landing pages CTR.

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Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text! Thanks to the high ad prices, and the fast evolving competition with huge budgets.