Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Luckily, the KPIs Liam presents won’t throw your strategy into unnecessary chaos.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. To add to potential confusion, the exact definition of what ‌a “lead” is will vary between technology vendors and organizations. These are leads that are sourced by sales reps directly.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

LeadSquared

APRIL 5, 2016

Presenter and AdNabu CEO, Salil Panikkaveettil was rather nervous at the start but eased his way into it like a pro. Does the price for recharging accounts matter or it impacts the ad quality score or importance of a particular campaign, if we recharge the Adwords accounts by low cost/amount? PPC or CPA? Yes, you can.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52