B2B Marketers Should Stop A/B Testing in 2018
FunnelEnvy
JANUARY 19, 2018
Seeking statistically significant outcomes on onsite metrics often means that traditional website experimentation becomes a traffic-based exercise, not necessarily a value-based one. retail ecommerce, travel), where traffic and revenue are highly correlated , it falls apart in many B2B scenarios. Rules-based Website Personalization.
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