Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
ANNUITAS
MAY 13, 2021
Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? Why take this strategic Demand Process approach to go-to-market in an enterprise environment?
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