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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

JUNE 29, 2023

Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. How much do companies spend on pharma marketing? Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

MAY 25, 2018

The inventory likely confirmed one key thing for you: marketing requires knowledge and skills across a vast domain. The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. Options for Filling the Gaps.

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How to build a winning pharma marketing strategy using digital-first events

The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

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