Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools
Content Standard
AUGUST 21, 2023
A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.
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