Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts
Engagio
MARCH 29, 2021
According to an article by Instapage , 79 percent of organizations that exceeded revenue goals have a documented personalization strategy. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.”
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