Remove Conversion Rate Remove Stats Remove Validation Remove VALS
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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Bottom line: Failing to match the messaging in your email with the copy and visuals on your landing page will hurt your conversion rate. They may wonder if the offer is even valid.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). For landing pages, your conversion rate should tell you whether or not your page performed to your expectations. (If Running valid A/B tests during the holiday period can be challenging.